Many years ago the Lord told me that, for me, self-promotion was illegal. I’ve wrestled with the implications of that word from Him ever since. For the sake of profitability for the publishers who produce my books, I’m required to do some promotion of my own, but there are limits. I’ve pondered what the apostle Paul had to say in Philippians 3:8 when he spoke of all that he had given up. He wrote: “More than that, I count all things to be loss in view of the surpassing value of knowing Christ Jesus my Lord, for whom I have suffered the loss of all things, and count them but rubbish so that I may gain Christ…” “Rubbish” in the original Greek is actually a rather strong profanity that illustrates the depth of what the apostle wanted to communicate about the wonder of really knowing and experiencing Jesus. For this, he would pay any price.
In light of this, and after suffering some very painful losses of my own, I’ve come to the following conclusion in the form of a question: How many of us in Christian leadership are focused on building our careers at the expense of a focus on intimacy with our Lord? How many of us raise and spend large sums of money to promote and build large ministry organizations with all the glitz and glamour, but fail to promote a very simple focus on Jesus? How accessible to the average believer have we actually made intimacy with Jesus? How many barriers have we unwittingly erected by serving the star system based on the image of the spiritual hero on the platform or the television show?